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by edhallen 4987 days ago
From Patrick's course to articles like these, it's great to see the growth in interest in this. The challenge with LTV (as with all analysis) is making sure that you can translate it into action. For many companies, the barrier is just getting started.

On a broader note, it's great to see how many companies are tackling customer lifecycle management (though with very different approaches and different end markets). It's time people stopped building one-offs for this.

A few companies I know of (the first of which I'm a co-founder of):

- Klaviyo

- Vero

- Customer.io

- Reamaze

- Intercom

- Totango

- Mixpanel

2 comments

Hi Ed, Colin, co-founder of Customer.io here. We haven't chatted yet, but I totally agree about the growing interest in this space helping all of us.

I'm thrilled to be working with you all as peers. I met Des from Intercom recently -- stellar guy. And from what I know of Chris and James at Vero, they seem great too.

Haven't met the rest of you guys yet, but if you'll be at the "Inbox Love" conference next week in SF, I'd love to chat there.

Absolutely, there is a real lift in interest in this space right now.

It's a big market with lots of different segments so the future will definitely be interesting!