Hacker News new | ask | show | jobs
by guiseppecalzone 4987 days ago
This is a nice looking design, but seems a lot less intuitive than the current version. I use instacart all the time and have zero confusion about what to do next. The added color in the redesign is interesting, but I think it has the effect of not knowing what to focus on. It took me awhile to notice the bottom nav. Regardless, I enjoy these redesigns, since it makes you rethink how you approach things.
2 comments
Firehed 4987 days ago
Gotta agree here - I find Instacart easy (if not slightly tedious) to use. There are some UX improvements to be made, but those are more around optimizing the add-to-cart experience; both search and scrolling aren't a problem for me.

This looks like it switches to horizontal scrolling which feels unnatural after years and years of device use, and transitions to a slightly awkward skeuomorphic design ("arranged like the aisles of a supermarket") that doesn't really add value. Aisles are designed to be confusing in order to force shoppers to browse more and buy crap they don't need; Instacart wonderfully avoids all this by having a surprisingly accurate [1] search tool.

The real improvements, at least for me, will come from splitting the payment across multiple cards or combining multiple orders into a single delivery (housemates all shopping at once), and having the ability to modify an order that's been submitted but not fulfilled.

[1] Amusingly, I searched for "poison" and the only hit was some $5.99 half-gallon jug of wine. I think it was a close metaphone match on the name but everyone at the table was laughing their asses off.

link
highace 4987 days ago
Agreed. As I've found out myself, it's very easy to over engineer your interface. Sure it looks great - it's a very high quality design with all the extras. But in this case you're not selling an interface.

I'd also agree with you that it has too much color - only the products themselves should have color. Look at the designs of actual supermarkets - shelves and aisles are for the most part bland and plain so that they don't steal the attention.

link