[Firehed]

Gotta agree here - I find Instacart easy (if not slightly tedious) to use. There are some UX improvements to be made, but those are more around optimizing the add-to-cart experience; both search and scrolling aren't a problem for me.

This looks like it switches to horizontal scrolling which feels unnatural after years and years of device use, and transitions to a slightly awkward skeuomorphic design ("arranged like the aisles of a supermarket") that doesn't really add value. Aisles are designed to be confusing in order to force shoppers to browse more and buy crap they don't need; Instacart wonderfully avoids all this by having a surprisingly accurate [1] search tool.

The real improvements, at least for me, will come from splitting the payment across multiple cards or combining multiple orders into a single delivery (housemates all shopping at once), and having the ability to modify an order that's been submitted but not fulfilled.

[1] Amusingly, I searched for "poison" and the only hit was some $5.99 half-gallon jug of wine. I think it was a close metaphone match on the name but everyone at the table was laughing their asses off.