[freeslave]

i wonder what the final price tag on this was? has anyone seen a number put on it?

[dkokelley]

Whatever it is, I imagine it was well worth it for the primary sponsor, Red Bull. A lot of the tech was developed just for this jump, so it would be difficult to get a final price tag without including R&D costs (which are already tricky).

[ashray]

Yup, definitely worth it! Imagine almost 5 million people essentially watching an almost 3 hour long (very interesting and groundbreaking!) Red Bull commercial around the world.

I think if we did the math at base advertising/marketing rates - this project would still work out quite cheap for that kind of exposure!

Daring indeed!

[kgermino]

Well, looking at the math I see them getting about $6,615,000 worth of ad-time (not counting news or social media, just the video stream)

The math: 7.35 average daytime CPM[1] * 5 Million (5,000 thousand) viewers, watching for an average of 90 minutes (* 180 30-second spots) each.

That is: $7.35 * 5000 * 180 = $6,615,000

Of course if the news coverage mentioned "RED BULL SPONSORED DIVER..." then my number gets blown out of the water.

[1] http://infoacrs.com/a/tvads.html Daytime, spot TV, CPM average

[mkuhn]

I have seen the number of around $50 million mentioned. But am not sure where anymore.

Big expense but the exposure is estimated to be worth hundreds of millions if not billions.