[kgermino]

Well, looking at the math I see them getting about $6,615,000 worth of ad-time (not counting news or social media, just the video stream)

The math: 7.35 average daytime CPM[1] * 5 Million (5,000 thousand) viewers, watching for an average of 90 minutes (* 180 30-second spots) each.

That is: $7.35 * 5000 * 180 = $6,615,000

Of course if the news coverage mentioned "RED BULL SPONSORED DIVER..." then my number gets blown out of the water.

[1] http://infoacrs.com/a/tvads.html Daytime, spot TV, CPM average