[jimbobob]

Hulu does target users already based on a lot of demographic information they have. This can be based on info found in your user profile (gender, age, zip code, etc). Additionally Hulu builds profiles based on past viewing history and is able to fit a viewer to a demographic with remarkable accuracy.

Ads on Hulu are and have been more effective for advertisers than its television counterpart (http://socialtimes.com/hulu-ads-are-twice-as-effective-as-te...). The issue for Hulu is that because there are less of them in every stream there is less to go around. This especially bothers the content providers.

[camus]

Except ad revenue on the internet is nothing compared to ad revenu on tv , unless you are google and you sell personal data along with ad spots.

[jimbobob]

Hulu pulls in $30 - $40 CPMs. That is comparable with TV, no?

[001sky]

Only on reduced loads per unit of content time. At least to date. It's a nuance, but it's non-trivial.

[Evbn]

How does Google sell data? You mean the demographic breakdown of exposures?