Their wiki says they have ARR over 100m. Pretty impressive for a product that's 9 months old. 20x multiple is high sure, but hardly seems like friends giving friends money for ... reasons
Cool, sounds like you discovered a life hack. Build something that can get $100m ARR while losing money, sell it, become billionaire.
Build something that can get 1k users. No in fact, build something that can get 100 users!
No offense, but you sounds like someone who has never actually had to build a business or product. It's hard to build something people use, even if its free. This isn't moviepass concept where they're literally selling $10 for $5, but even that's hard to sell! There are plenty of companies that try and fail to get tracking with moviepass economics.
If you are having problems attracting users, even when free, consider that maybe your product doesn't offer much value to them. I say this as someone who has bootstrapped a 7 figure software business.
Well, it helps I don't care about getting to 9 figures. As long as I make enough to live a comfortable lifestyle, I'm not going to sacrifice my family or my sanity to become some kind of unstable unicorn.