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by anigbrowl
4993 days ago
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They're measuring the wrong thing. The TV shows are featuring PSY because he's already popular; they're using him to boost their own ratings. So the question is whether Ellen, SNL and Today saw online traffic spikes after featuring PSY, and I'll bet $5 that the answer is yes. Mainstream TV shows are not there for discovery purposes; novelty is inversely correlated with audience size, because large audiences are the result of a repeatable formula. Hence the seemingly-endless syndication of comedy shows like Seinfeld, and the practice of distinguishing between 'all new' episodes (never-seen-before) and 'new' episodes (repeats that haven't been screened within the last couple of months). It's ignorant to write off the producers of network shows as dinosaurs. They are still churning out a new show every week or several times a week, they have huge audiences, and they are making more money than you could ever dream about. I find most of those shows dull, but I'm not the target market and neither are you. PSY has the most popular video in the history of YouTube and all his other output is going to see a bump in popularity as a result. It's great for his long-term career, but in terms of mass culture it's a flash in the pan (at least outside of Korea). 2 years ago the 'fist pump' song by Hardnox inspired by the TV show Jersey Shore was the summer sensation, played at baseball stadiums and so on. Now the show is ending and I'm pretty sure you'll never hear of Hardnox again until they show up on nostalgia shows (like 'I love 2010!'). On the other hand, Ellen, SNL and the Today show will probably be around in ten years; at most the name or personality will change, but the format will persist. Jay Leno, Dave Letterman, Jimmy Fallon and Conan O'Brien are all basically repeating the Johnny Carson formula for light evening entertainment, and that concept has been chugging along steadily for about 30-40 years now. |
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