Businesses literally try to track and optimise virality these days as part of their marketing.
Not just businesses. It's governments, too.
There's a public park near me that is tracked for likes and social media engagement. If it misses the city's goals for social media engagement a certain number of months in a row, it can be turned back into a parking lot.
I objected to this measure of "success" during the public meetings about it, but nobody cares about the old man in the back of the room.
Not just businesses. It's governments, too.
There's a public park near me that is tracked for likes and social media engagement. If it misses the city's goals for social media engagement a certain number of months in a row, it can be turned back into a parking lot.
I objected to this measure of "success" during the public meetings about it, but nobody cares about the old man in the back of the room.