[reaperducer]

Businesses literally try to track and optimise virality these days as part of their marketing.

Not just businesses. It's governments, too.

There's a public park near me that is tracked for likes and social media engagement. If it misses the city's goals for social media engagement a certain number of months in a row, it can be turned back into a parking lot.

I objected to this measure of "success" during the public meetings about it, but nobody cares about the old man in the back of the room.