It's not just marketing, iRobot basically stopped innovating. For commodity items like robot vacuums or pool cleaners, there is a relentless pressure to innovate. You can't simply coast or else you will soon find yourself left behind.
Vorwerk makes really good hardware and home appliances. Its only negative part is the almost pyramidal sales style. It's not really pyramidal as in the scam, because you actually buy something and you don't need to become a seller, but it uses "regular housewives" [1] as sellers.
[1] at least 30 years ago, now many of them do also another paid work (not Vorwerk-related) on top of unpaid house chores.
There is not much tech to steal here. 2D lidar mapping is something a high schooler could do 10+ years ago, and that was their core tech. The value was in executing earlier and better, and applying existing tech to robovacuums. If they could have sued they likely would, this is a valuable market.
Yeah, this company went through an amazingly bad period. They quite innovating, and also worked really hard to segment their products in a way that would extract every last $ out of the consumer. "Oh you want it not to run into things? You'll need one more step up for another $100-200" It wasn't really based on the hardware, so much as the intentional limitations of the software.
Meanwhile cheap roborocks had no arbitrary limitations and more honest marketing.
I miss the optimism that this company used to have, but I won't miss the entity that they became.
I haven't seen a useful innovation in a robovacuum for at least a decade. What are you talking about?
Biggest issue has been the flood of cheap chinese units on the market - like GoPro, they had nowhere to go, and got beat on price once feature parity was achieved (which didn't take that long).
Emptying into the dock instead of having to empty the robot's dustbin weekly and almost everything involving mopping in combined units is within that time range. Lidar mapping was also pretty rare a decade ago, Neato was the first and it took a while before others did it too, then there was apps for controlling no-go zones using those maps instead of variations of virtual walls, if they had anything like that at all.
Roomba was living off of name recognition for most of that period and was far behind in adopting any of it.
The roller mop vacuum are getting incredibly good; that is in the last year also.
Just got a Mova z60, it's shocking how much progress has been made even in the last 5 years compared to my old lidar Roborock. The z60 can even hurdle over small barriers.
How many general public appliance makers out there have a competitive production line outside of China ?
As I understand the only countries where one could barely pull that off would be Korea or Japan, and the local makers are mostly giving up as they lose too much on cost.
Germany has a strong preference with its local brands. It is still easier to find local repair shops that handle BSH and Miele machines than cheaper Asian brands.
You do pay premium for the quality. It is worth it though. My parents' Siemens Washer-Dryer combo is still strong after 15 years. A couple parts needed to be changed last year but after the replacement the machine works very well now.
Don't know about the US. From what I can tell Samsung and LG appliances are certainly less common in Europe than the European brands (there's also cheaper brands like Beko or Gorenje).
On Miele, they sure seem to make a sizeable effort to keep as much as they can in Germany, including the motors, electronics etc.
They seem to expand vacuum cleaner factories in China as well, but it could be the best of both world with a company dedicated to push the local ecosystem as much as they can, and go beyond when absolutely needed.
The German luxury brands have made the "made in Germany" shtick a core part of their marketing. So Miele, Gaggenau, Vorwerk, ect.
Bosch/Siemens are far larger than those, but they outsourced a lot. But even here, significant parts of the higher-end stuff is still made outside China.
I don't know about individual parts but all of my home appliances are BSH and they are all made in Germany. Some of them actually has the factory location in the nameplate.
>Now they learnt that Chinese can do marketing too.
Roborock didn't win because of doing marketing, they won by being technically superior and word of mouth, in spite of lack of marketing, at least in the west.
Same how Japanese cars beat US made cars in the 1980s even though US cars had the most amount of advertising in the media. Even Steve Jobs said in the 90s that US brands have the best marketing and win all meaningless "awards by industry critics", but if you ask consumers which products are best, they all say the Japanese ones.
Chinese products are now the new Japanese. I still have no idea why westerners assumed "Chinese can't innovate, they can only replicate".
Because that's always the case at the beginning, the country doesn't matter. It takes time to learn and improve. People look at the first or second generation models, get complacent and then they are surprised that by the third or fourth generation those remote countries start to innovate and sell better and cheaper products.
It's the same with kids. They start replicating what grown up do, then they start inventing their own stuff. Not everybody of course, but here we are at a scale of million people so innovation happens inevitably.
By the way, that complacency maybe is driven by a few parties, as they dismiss the inevitable future to cash in the initial benefits of offshoring production before moving to something else.
> I still have no idea why westerners assumed "Chinese can't innovate, they can only replicate".
Did they? For how often online comment sections about China need to point this out, I can't remember seeing this claim being made in reality ever. China has been the next big thing for the past 25 years. And if people pointed out that Chinese products were of low quality, well, that was certainly true. Japan and Germany were also at one point known for low quality products.
THe Chinese seem to be extremely good at taking western products and just layering on tons of incremental improvements, which make their versions that much better. It's the Western companies that actually come up with the original idea, whatever good that does them.
Well, allow me to make a suggestion, that the US came up with the original idea, in 1947 - the transistor, and has been capitalizing on that ever since. Similar to how Germany had been capitalizing on the invention of combustion engine and various chemical processes for a century. Now, the curve of innovation on top of the fundamental invention (of the transistor) is in the flattening out region, where all the low hanging fruits had been taken down, and now it's about the remaining 5% of polishing - something that the labor force of well fed and comfortable nation is not really motivated to do.
> It's the Western companies that actually come up with the original idea, whatever good that does them.
I think that's a dangerous assumption to make. Certainly it's true that for most major technologies so far, western countries were first - but that's probably mainly because China's been busy playing catch up. But now the Chinese have huge numbers of factories, suppliers big and small, machine shops, PCB fabs and experienced engineers. You really think they're not coming up with original ideas?
Any engineer will tell you a new product is a little bit of idea and a lot of execution. The Chinese are able to execute in a way that the west isn't any more.
That's a generalization with some truth, but in this case it was blatantly obvious that iRobot was not putting much effort into improvement - or was not effective at improvement. They basically ignored the moat and relied on their headstart to the point that even brand new entrants to the market could equal or overtake them in an initial product offering.
And the business model aspects they relied on for their protective moat - e.g. mass commercial electronic production - was generalized and massively optimized in China (not just for vacuum robots but mass commercial electronics).
This is a good article to describe the viewpoint of Chinese iRobot competitor https://kr-asia.com/at-usd-90-per-unit-seauto-is-quietly-swe...