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I have had way too many arguments over the years with product and sales people at my job on the importance of instant self-signup. I want to be able to just pay and go, without having to talk to people or wait for things. I know part of it is that sales wants to be able to price discriminate and wants to be able to use their sales skills on a customer, but I am never going to sign up for anything that makes me talk to someone before I can buy. |
1. Never make it hard for people to give you money.