| Another question I’ll put into a separate comment because it feels like a very separate question than my first set of concerns. What you describe on this post seems like a much different tool than what I see when I go to your landing page and watch the demo. The landing page and demo strongly imply a sort of contacts power user application. I could imagine a salesperson or similar persona going for that product. But this HN post describes more/different features than that which go beyond contacts. Who do you imagine fits your ideal customer profile? My last concern is your demo video. 30 minutes is crazy. A demo video should have absolutely zero “Um”s and other time wasting hesitations in it. It takes a full 1:30 before you even get past the login page. The demo feels more like a “how to” tutorial rather than a sales demo. It should be more like, 10 seconds to introduce, then, bam, start showing me the most valuable thing right away. Someone clicking on your video is your golden opportunity to get to showing the value as quickly as possible. If they click on it and hear someone talking slowly about some boring product manual-style walkthrough and see the 30 minute run time they are going to dip out. I know that’s going to be tough with English being a secondary language but it needs to be done over and over with a script until it’s perfect. I also don’t want to discourage anyone from bringing their real self to a demo, but from a practical standpoint Daniel is very hard to understand sometimes. His accent is very strong and I am unable to understand some of the words he’s saying. Rehearsing a concise script down to the exact word until it’s perfect is one option that I think will improve pronunciation. Another solution to avoid removing him from the demo would be to burn in subtitles (not just YouTube optional subtitles, force subtitles by burning them in). Or, you can jump on a freelance platform and hire a voice professional to read off the script. Either way, use a good microphone in a good recording environment. We shouldn’t hear echo like I am hearing in the video. I should hear the full dynamic range of the person’s voice rather than feeling like I’m on a zoom call. |
So, regarding the landing page: the reason why I implemented that in the past is that: today, is hard to show some "value" to the user that are familiar with so many PRO landing pages.. but, honestly, I'll change the landing page in order to make it more simple.. because it was built for personal use.
Answering your questions:
Who do you imagine fits your ideal customer profile? - I'm honestly thinking about it... because, the user might have different purpose. If I'm looking for a contact management system that stores my stuffs in the cloud and gives me some insights about my contacts. - But, why having different solutions for contacts and having a bridge to connect them? For example: Kanban, file sharing, message, etc.. everything is related to contacts. - Another reason why I implemented it is because Gmail doesn't offer a way to know the ones that mostly sent messages to me.. including not desired messages. So, it makes easier to me to find those contacts and get rid of messages sent by them;
Regarding the video.. you're totally right. I'm a programmer.. I'm a nerd.. and I have 0 experiences with that.
Thank you so much for the ideas that you've shared with me. I'll start improving asap based on these feedbacks.
Thank you so much!