[dangus]

Some reading that could help you think like a sales engineer:

Great Demo! by Peter E. Cohan

Sales on Rails by John Haldi - less relevant to your scenario but it is short and could give you insight into how technical selling works.

This is some decent reading on ICP: https://blog.hubspot.com/customers/ideal-customer-profiles-a...

Basically, the short version of it is that you want to have a really good idea of the persona of the buyer that you want, what drives their urgency to buy, and how you address their pain points.

Some of this is more relevant to B2B selling but a lot of the ideas are still helpful.

At some point you might even want to think about who you don’t want to buy your product. Who will buy your product and then be unhappy with it?

[danvc]

dangus, thank you so much for such attention and feedback. You know might know that, as a business owner (not that I'm, but, willing to be), feedback like yours are precious.