[whalesalad]

No no no. What the hell is anyone going to do on charmin.com??? Download a guide on how to wipe your ass? How often will you go there? Once? Never? Exactly. Facebook on the other hand... It's fresh and new. When people go there, they like it and then they're essentially subscribed. As many others have said, they have 300k likes. That means whenever they push something it shows up front and center on the first thing people do when: they wake up, when they're poopin, when they're in line for coffee... Etc... It's push not fetch.

[thwarted]

What is Charmin going to put in their Facebook feed that has recurring value? New research on the best way to wipe your ass? I'll continue to get that from charmin.com, rather than risk a charmin app that posts to my wall that tells people I just learned how to wipe my ass.

[calbear81]

Coupons and offers which are built into Facebook now. "calbear81 just claimed an offer for $10 off 24 pack of Ultra Soft Charmin toilet paper".

[sbt]

It's shit like this that makes me cautious about Facebook for anything these days. An online newspaper I read have pictures of people who have 'like'd their paper on the front page. I notified a few of my friends about this and they were horrified and proceeded to unlike the paper. But the greatest atrocity was committed by Spotify when they put Facebook publishing of songs you listen to on by default. Afaik, they have it off now, but even Spotify goes out of 'private mode' automatically after 5 hours of inactivity. What is the world coming to? I've been a semi-active FB user since 2004 but now I am paranoid about the way their tentacles are infesting every part of the web.

[bigtones]

This thread is hilarious - awesome work.

[ebf]

It's a Facebook page, not an app, so they won't post things to your wall. It seems they have contests and media on their page, as well as coupons. Those things will show on 300,000 Facebook newsfeeds. I'd say it's better to drive traffic to their Facebook page rather than http://www.charmin.com/ .

[betterth]

Right, but you will see their content in your feed, and I think that was the point of the comment.

[bobwaycott]

    thwarted just learned how to wipe his ass.
    -- via Charmin (like | share)

Brilliant. I laughed aloud. :)

[theycallmemorty]

The same thing they put on TV when my wife is watching the Big Bang Theory.