[ebf]

It's a Facebook page, not an app, so they won't post things to your wall. It seems they have contests and media on their page, as well as coupons. Those things will show on 300,000 Facebook newsfeeds. I'd say it's better to drive traffic to their Facebook page rather than http://www.charmin.com/ .

[betterth]

Right, but you will see their content in your feed, and I think that was the point of the comment.