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It's an incredible marketing message that may or may not be in line with what actually goes on internally. Is it believable that they have more freedom to scrap, or extend projects? Certainly. But are there are also external forces to development that include things such as deadlines, and other timings? I would imagine so. It's easy for us to think of companies as an unchanging abstraction, but in reality a company changes very much based on who is behind it. Blizzard in its heyday is not the Blizzard today. I feel like the company has lost some of its magic, and it's not even quite sure why. The talent is very different since the industry has matured. Their projects are run by people from industry that have been able to deliver before (C&C:SC2, DoW:D3). I can understand the desire for a certain predictability when you are spending 100M+ on a title. But at the same time, the reality is that these people spent many years delivering mediocre titles. Contrast this approach with Valve, which routinely picks up brilliant, but risky, talent and IP. Today, they have picked up DOTA, possibly one of the biggest games of this decade, which has slipped either by ignorance or incompetence through Blizzard's fingers. Blizzard has every right to rehash their older games. But in 15 years, we see sidegrades instead of evolution. Perhaps they are using 1997 as a reference point. When you release a product with the barebones featureset of BNET2, it would have been passable in 1997, but 2012 is different. The landscape has completely changed. Blizzard is no longer one of the few providers of a functional multiplayer experience - you can get any game you can think of in your browser, desktop, or console. They are no longer a big fish in a small pond, but just one fish in a large ocean. By their actions, I'm not sure they truly understand how dangerous their position is. It's understandable to miss the change in the environment, after all it has been slow, and masked by tremendous successes with WoW. But the times have changed, and on their current path, they will miss the boat the next time someone eats their lunch. |