[boredguy8]

"It's Mary's birthday in 3 days - send her a birthday cupcake?"

I would probably click "yes" if it's < $5.

Not for every FB 'friend', but there's a 'sufficiently close' threshold where, yes, I'd click that button. Even better if it's day-of fulfillment. And I bet I'm not alone.

[MartinCron]

Now, instead of just a flood of empty messages on your birthday, you'll get a flood of empty calories, too.

[mnicole]

Yeah this brings about an interesting dilemma; do I really want this crap? Can I reject it or swap it for something of equal value? Store their donation and add it with others' to actually get myself something I want?

[Xuzz]

Looks like you can swap it out: https://www.facebook.com/help/?faq=226108584182842#How-do-I-...?

[gms7777]

Would be interesting if they also added a pooling feature, where if you get multiple gifts, you can combine the original costs of all of them to get something nicer.

[alan57]

Definitely agree with this. Would cut down on wasted packaging as well.

[ldamman]

Sounds like a carnival game ;)

[mnicole]

Good to know, thanks!

[fletchowns]

Such a convenient way to make an empty and meaningless gesture!

[benburleson]

Why would that be empty and meaningless? Sure, it's not much effort, but it's nice to know someone was thinking of you. The fact that it's not free gives it more weight than a simple "Happy Birthday" post.

[SCdF]

They're not thinking of you because Facebook had to remind them.

Try making your birthday private in Facebook one year and see how many happy birthday messages you get when people aren't prodded by Facebook to care. It's a lot less.

[zacharycohn]

I've reached the number of friends on Facebook where at least ONE person is having a birthday every day.

I probably only post 10-15 "happy birthday!" posts a year. So every day I check to see who's birthday it is. If it's someone I'm close to, then I post something.

If Facebook didn't have them displayed, I would probably have those 15 birthdays written down on a real world calendar, and I'd just check that.

[mehulkar]

Just a few more poorly measured statistics from me: I have 1200+ friends, have about 10-15 birthdays a week. Never post on their walls, don't have my birthday listed. Get maybe 10-15 wishes a year on my wall. Text/call about 10-15 people a year (not including family). Before I removed my birthday, I had about 700 friends and would get around 100 wall posts.

Going to try an experiment where I make a random day my birthday, delete all the posts that catch on to the fake birthday, and then change it to a month later. Will post results.

[robryan]

Yeah, I have seen people do this, definitely will get a lot of messages still. Facebook limits the amount of times you can change your birthday, likely because of this.

[Johngibb]

That doesn't mean that people don't care. I certainly wouldn't able to remember the birthday of all my closest friends, but I do care and am glad to be reminded. On the other hand, there are of course a ton of bday wishes from people who probably don't really care, but is that really a bad thing?

[robryan]

Yeah, I think you can be reasonably good friends with someone and not remember their birthday. Unless you are really focusing on it you are going to have a limited bandwidth for remembering birthdays and likely have more people you genuinely care about sending your best wishes than you can remember.

[ftwinnovations]

My google calendar reminds me of birthdays. Is it google who cares and not me?

[RossDM]

You were pro-active and took steps to remember the birthdays by sticking them on your calendar. It's different from clicking on a link because Facebook remembered someone's birthday.

[estel]

Why? Not many people remember many peoples' birthdays: I know that because of Facebook I don't need to proactively ask for and store most friends' birthdays because I'll be actively reminded of them.

[mbesto]

> Sure, it's not much effort

The greatest gift you can give someone is your time.

[mmanfrin]

Such cynicism.

[imcqueen]

It's an interesting idea and relevant to one of the major actions users take on facebook (birthday/well wishes).

I think you're right that it's "sufficiently close", but I'm struggling with how I define that. It's essentially someone close enough that I would give them a gift, but not so close that giving them a gift through FB is too impersonal.

Do you have friends that you call or hang out with on their birthday but don't write on their wall? Most of my fb well wishes are from loose connections. My real friends call, text or hang out with me on my bday. Facebook is the least personal touchpoint I'm available through, but maybe I'm an exception.

PS - I think it's been said, but combining gifts is probably the key here(i.e. everyone chips in to get you something).

[mehulkar]

That's my issue with this. My 'friend' list isn't really a list of friends. That's not Facebook's fault[1] though.

[1] arguable?

[lewisflude]

I'm interested to see who they partner up with on this. I'd be very open to the idea of using a service like this.

[arbuge]

Fat chance (pun intended) once you include s&h...