[Johngibb]

That doesn't mean that people don't care. I certainly wouldn't able to remember the birthday of all my closest friends, but I do care and am glad to be reminded. On the other hand, there are of course a ton of bday wishes from people who probably don't really care, but is that really a bad thing?

[robryan]

Yeah, I think you can be reasonably good friends with someone and not remember their birthday. Unless you are really focusing on it you are going to have a limited bandwidth for remembering birthdays and likely have more people you genuinely care about sending your best wishes than you can remember.