[thehodge]

I think people are taking the lean startup method of throwing a landing page up to gain intrest a little too far, this feels quite deceiving and to be honest has annoyed me that oh.. I'm just signing up to a mailing list and have to actually invite my friends to be 'front of the line'.. makes me feel like nothing has actually being built at all apart from a pretty landing page.

[nopassrecover]

Yeah, and using the lean startup method on a HN post like this is particularly deceiving (considering HN is usually for stuff that's been built).

[mzuvella]

Standard HN comment these days. Bitch about signing up or sharing something and not make a single comment about the product itself.

[adraper]

As the designer/developer behind this I promise you plenty is being build, we'll be ready to start inviting people to use it in the next couple of days.

Sorry to have annoyed you, but there's really no better way to gauge interest/insight into what your doing early than this type of approach, it really does work out for the better in the long run.

[thehodge]

"Sign up & Get Started Now!"

Thats exactly what your call to action says.. but thats blatantly a lie.. It gives the expectation of instant access.

"Sign up to learn more, Coming Soon, Be the first to know"

all alternative CTA's that are less deceitful.

[francov88]

I agree that based on the CTA you're expecting to go directly into the app, but to be fair that's the bottom CTA (I never saw it as it was below the fold of my screen).

Instead of taking the negative route, you could just tweet about it and ask for early access...

[sgricci]

I too believed I would be signing up for a service that was already launched and thought twice when I realized I was being deceived.

[gokhan]

Kinda. The popup after that says "Be first in line! We're launching soon.", before you give your email.

Exciting service. I would still be giving my email if it said "be the first to know".