[thehodge]

"Sign up & Get Started Now!"

Thats exactly what your call to action says.. but thats blatantly a lie.. It gives the expectation of instant access.

"Sign up to learn more, Coming Soon, Be the first to know"

all alternative CTA's that are less deceitful.

[francov88]

I agree that based on the CTA you're expecting to go directly into the app, but to be fair that's the bottom CTA (I never saw it as it was below the fold of my screen).

Instead of taking the negative route, you could just tweet about it and ask for early access...

[sgricci]

I too believed I would be signing up for a service that was already launched and thought twice when I realized I was being deceived.

[gokhan]

Kinda. The popup after that says "Be first in line! We're launching soon.", before you give your email.

Exciting service. I would still be giving my email if it said "be the first to know".