[neom]

Content is a component of reach.

Reach happens through channel marketing virally, virally typical happens via novelty.

Creative humans can use any tool to execute reach, this particular tool seems it would be a good one for that, in fact.

[Aldipower]

Yes, content is _one_ component of reach, but without reach useless. And good content does not lead automatically to reach. Reach is developed by a lot of factors, channel marketing is also only one _minor_ factor of it. This tool does not help significantly with building all of that reputation you need to be trusted and gaining reach. It can't, because it does not create new channels and connections between humans.

[neom]

With all due respect, this is simply a tool for creating content, one component of being able to reach people in channels where they consume your novel and interesting messages that both stand out and are shared, such they are aware of your amazing and unique product or service.

It's not correct in business to blame a tool for a lack of creativity, some people are not very creative, those people tend to struggle with reach and therefore their attempt at a business, fails. I built 2 publicly traded businesses this way.

[Aldipower]

I do not blame the tool itself, I blame the article/announcement. Sorry, if I expressed myself not precisely enough.