[cwp]

It's not position data that Apple needs, it's bug reports. Regardless of how much work you put into map data, at some point the only way to know if it's correct or not is to go there and see what things look like on the ground. Crowd sourcing is the only way to get to the quality level of Google Maps.

[cheald]

Okay, I can buy that.

But, that basically means that Apple has drastically regressed the user experience in order to force users to help them build a product so that one day it might be able to compete with the product that they were already using for years, and suffer through cruddy data in the meantime. And they expected people to be okay with this?

Google is so far ahead on mapping that I doubt Apple will ever catch up. You're talking about volunteer crowdsourced data versus a company that literally has a fleet of cars and employees out scouring the world and mapping it in detail. Unless Apple decides to make a major play in mapping - not just in iOS, but in building a first-class mapping product to compete with Google Maps - I doubt that they're ever going to have data that'll match peoples' friends' Android-based mapping experiences, and that's going to leave a lot of people very sour on what is supposed to be the premium-brand smartphone.

I have a number of friends and acquaintences who have either already switched or are soon switching from their iPhone 4 to some Android-flavored phone specifically because they're so disappointed with the iPhone 5 + iOS6 combination, and no longer feel like it's the best option on the market. Pissing people off and losing them as customers is a pretty terrible price to pay for wanting to gather bug reports on location data.

[ghshephard]

"Google is so far ahead on mapping that I doubt Apple will ever catch up. "

We're not talking rocket science here. If Apple wants to catch up to Google on mapping, they just have to invest time, money, and attention. We're talking at most two years for Apple to get where Google is today.

[cheald]

...at which point Google will be two years ahead of them. Mapping is Google's wheelhouse; it's an afterthought for Apple. I wouldn't bet on the hardware company ever beating the data company at mapping. Apple would have to become a fundamentally different company to seriously challenge Google's mapping offering.

[brianobush]

Google has far more data to enhance its maps. Does Apple have the internet lying around to analyze?

[ghshephard]

I'm not making any claims about Apple catching up to "searching" - That truly is a field in which google has demonstrated they have unique, and proprietary advantages over the competition. They have deep research and superior search algorithms, and I would say only Bing can give them competition, and I don't believe Apple will ever be able to provide similar capability when it it comes to that.

But the elements of mapping that are not related to search, that is, routing, displaying tiles, walking directions, cycling directions, turn-by-turn, aerial-view, points of interests - these are all elements that internet data is less useful, and where being able to invest billions of dollars in acquiring suitable cartographic information (as Nokia did) should be sufficient to put together a world class map environment for the customer. My perspective on the challenges is mostly informed through several hours of reading historic postings here: http://blog.telemapics.com/?p=399

In all likelihood, after several billions of dollars invested, Apple 2014 will equal Google 2012 in the areas I just described (mapping sans search).

[fpgeek]

Very, very true.

Think of web pages with POI data (store and restaurant locators are probably the tip of that iceberg), a long history of location-related searches including data from "front door" web searches, data on how the results of those searches were used (which Google uses to great effect in other places) and so on.