[ghshephard]

I'm not making any claims about Apple catching up to "searching" - That truly is a field in which google has demonstrated they have unique, and proprietary advantages over the competition. They have deep research and superior search algorithms, and I would say only Bing can give them competition, and I don't believe Apple will ever be able to provide similar capability when it it comes to that.

But the elements of mapping that are not related to search, that is, routing, displaying tiles, walking directions, cycling directions, turn-by-turn, aerial-view, points of interests - these are all elements that internet data is less useful, and where being able to invest billions of dollars in acquiring suitable cartographic information (as Nokia did) should be sufficient to put together a world class map environment for the customer. My perspective on the challenges is mostly informed through several hours of reading historic postings here: http://blog.telemapics.com/?p=399

In all likelihood, after several billions of dollars invested, Apple 2014 will equal Google 2012 in the areas I just described (mapping sans search).