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Graphic designers and artists get ripped off, all the time; frequently, by nerds, who tend to do so, in a manner that insults the value of the artist's work. It's difficult to get those kinds of creatives to donate their time (trust me on this, I'm always trying). I'm an ex-artist, and I'm a nerd. I can definitively say that creating good designs, is at least as difficult as creating good software, but seldom makes the kind of margin that you can, from software, so misappropriation hurts artists a lot more than programmers. |
I don't, as a rule, ever ask artists to contribute for free, but I still occasionally get gifted art from kind folks. (I'm more than happy to commission them for one-off work.)
Artists tragically undercharge for their labor, so I don't think the goal should be "coax them into contributing for $0" so much as "coax them into becoming an available and reliable talent pool for your community at an agreeable rate". If they're enthusiastic enough, some might do free work from time to time, but that shouldn't be the expectation.