[jakereps]

The article itself even shows just how confusing it is:

> Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro ...

How did anyone think "this is fine" in a proofread here when coming up with this rebranding?

[evanelias]

It could always be worse... for example Microsoft recently renamed their remote desktop app to just "Windows App" https://adoption.microsoft.com/en-us/windows-app/

But then in some specific cases, that app can't be used, and you end up with gibberish like this documentation https://learn.microsoft.com/en-us/windows-app/overview#what-...

[tw600040]

//Apple TV is available on the Apple TV app

What's confusing about this?

Netflix is available on Netflix App. HBO is available on HBO app. Normal people don't care.

It's perfectly normal for Netflix the company to run Netflix the service on Netflix the app on Netflix device if they release one. It's not confusing at all. What would be confusing is if they all had different names.

[jakereps]

Not sure if you’re cutting my quote in bad faith to fit your rebuttal, or just didn’t read it fully. How is this not confusing?

> Apple TV is available on the Apple TV app … on … Apple TV …

Watch Apple TV in Apple TV on Apple TV.

Why choose Netflix as your example as well when both Google and Amazon already have streaming services that don’t have an identically named hardware device. Do you honestly think if Netflix put out a device they would name it Netflix.

[II2II]

The only time I can see this being confusing is when referring to the Apple TV box by the same name, and even that can usually be figured out by context.

[xigoi]

The confusing part is that Apple TV is available on screens which may or may not be Apple TV.

[andybak]

Except you'd never say that. You'd say "The Netflix app is available on [...]"

Because the app is the service. Which isn't the case with Apple TV hence the potential confusion.

[eidndnwkxixk]

If they rebrand the device to iTV it’ll make more sense if they make all non computing devices use ‘iDevice’ and Mac for computing, Apple for services

[gbil]

This gives me Apple Aladeen[1]vibes /s

[1]https://www.youtube.com/watch?v=NYJ2w82WifU