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by pizzathyme
252 days ago
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Ads get a bad wrap, but no one wants a bad ad. The user wishes they didn't have to see it. The platform wishes they hadn't shown it to you. The advertiser/company wishes they hadn't paid to show it to you. In contrast, a "good" ad is just a recommendation for something you haven't heard of, but you love and are glad you were told about it. There are tons of products and services out there you haven't heard of. People might not believe this, think that if they would really love it, they would have searched for it, found it through organic means, etc. But if that were true, these companies wouldn't be bringing in $100B+ each, and generating $1T+ spend each |
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But when people think of ads, radio promos, podcast interruptions, tv commercials, posters in shops, billboards online banner ads, they're almost exclusively this kind of bad ad. And when people talk about banning advertising they're talking about these and likely very little else.