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by Spivak
249 days ago
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So I think we've over-grouped ads into too broad a category to be useful. Brand sponsorships (i.e. The Doritos-Jeep-AT&T Halftime Show) and other 'brand awareness' are clearly bad ads by your own metric, they do nothing to inform. Same with "entertainment ads" which are just 30 second comedy bits attached to a brand. But when people think of ads, radio promos, podcast interruptions, tv commercials, posters in shops, billboards online banner ads, they're almost exclusively this kind of bad ad. And when people talk about banning advertising they're talking about these and likely very little else. |
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