| >those sales will exist pretty much indefinitely. To an extent sure, but when people that grew up as home consumers not using Windows become business leaders they won't have the brand loyalty to Microsoft that the current aging out generation does. If Google doesn't characteristically fumble the bag their dominance with ChromeOS in schools has potential pay major dividends in 10-15 years. Windows centric software development is pretty much completely driven by business leaders 50+ years old on the young end. |
The next generation of business leaders already didn't build their companies on Windows or any other PC operating system because web apps replaced desktop apps and mobile devices overtook PCs in market share.
But it doesn't really matter to Microsoft. Microsoft isn't really the "Windows Company" anymore and hasn't been for some time. Azure, Office365, Sharepoint, etc. revenue dwarfs what Windows brings in and wouldn't be affected by Windows losing market share because everything is a web/electron client for a cloud service now.
In some ways, I suspect Microsoft views the Windows market share as more of a liability than an asset these days, because it makes them responsible for bad press events like BlueKeep and WannaCry. Business customers frequently buy support contracts with their licenses, whereas private consumers expect indefinite updates for a one time $120 fee. Given that, I wouldn't be surprised if they were intentionally letting consumer Windows slowly fade away.