[naet]

I do dev work for a marketing dept of a large company and there is a lot of talk about optimizing for LLMs/AI. Chatgpt can drive sales in the same way a blog post indexed by Google can.

If a customer asks the AI what product can solve their problem and it replies with our product that is a huge win.

If your business is SEO spam with online ads, chatgpt might eat it. But if your business is selling some product, chatgpt might help you sell it.

[monkeyelite]

And what that means is the usefulness of LLms in recommending products is about to jump off a cliff.

[whatevaa]

This is what everybody should have expected.

[monkeyelite]

I think it’s going to be even worse - companies are going to go to ChatGPT with lawyers and say you are making false/unfair claims about our product. We should be able to give it this copy with correct information to consume.

[krainboltgreene]

Neat up until the "customer ask" is "What, in X space, is the worst product you can purchase?" Something you have no ability to manipulate.

[yawaramin]

Why would a customer ask that? If I'm looking for something, why would I waste time with the worst version of it? I'd just go straight for the best.

[Vespasian]

That is at most temporary. I expect within the next 5 year "partner products" and "LLM-optpmized content" will take the place of SEO.

The economic dynamics did not change and the methods will adapt.

Why wouldn't Google sell advertisers a prominent spot in the AI summary. That's their whole deal. Why wouldn't OpenAI do the same with (free) users.?

[krainboltgreene]

Because that’s not how LLMs work.

[fouc]

They have many ways to manipulate the LLM's results, for example they can use a lot of the same mechanisms that are used to block or filter out inappropriate material.

[krainboltgreene]

Given that there are entire forums devoted to successfully doing just that (easily) my point stands.

[charcircuit]

>Something you have no ability to manipulate.

What makes you think this?

[krainboltgreene]

Because I built an LLM, I know how they work.

[NaomiLehman]

just add an arbiter layer on top for the possibility of advertising and modifying the output. not rocket science