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by prinny_
305 days ago
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“Depends on ads to survive” is wildly different from “uses ads to promote the product it depends on to survive”. Apple doesn’t generate revenue from running ads. Google does because you can pay google to promote your ads and google makes money even when your product doesn’t sell. |
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Oh, how mistaken you are. Apple runs a profitable ads business. Not as cute as meta or Google, but still meaningful.
Earn revenue with advertising on Apple News - Apple Support https://support.apple.com/guide/news-publisher/earn-revenue-...
Apple doesn't report Ad business numbers in quarterly earnings report, so we have to rely on third party analyst reports.
> Last year, Apple’s U.S. ad business totaled $6.47 billion, but only accounted for 2.1% of total digital ad spending, according to eMarketer’s March 2025 forecast
https://digiday.com/marketing/when-it-comes-to-ads-apple-isn...