[bitpush]

> Apple doesn’t generate revenue from running ads.

Oh, how mistaken you are. Apple runs a profitable ads business. Not as cute as meta or Google, but still meaningful.

Earn revenue with advertising on Apple News - Apple Support https://support.apple.com/guide/news-publisher/earn-revenue-...

Apple doesn't report Ad business numbers in quarterly earnings report, so we have to rely on third party analyst reports.

> Last year, Apple’s U.S. ad business totaled $6.47 billion, but only accounted for 2.1% of total digital ad spending, according to eMarketer’s March 2025 forecast

https://digiday.com/marketing/when-it-comes-to-ads-apple-isn...