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by kjellsbells
312 days ago
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Kodak's failure to capitalize on their invention of the digital camera is so often cited as the cause of their downfall that it has taken on the air of truth. Whether it really was the cause of their demise or not, I'm not so sure. Suppose theyd come out with a line of digital cameras. Would that have saved them? That seems unlikely. Looking around at similar companies, Nikon and Zeiss became specialist lens makers, for (eg) medical devices, specialist optics like binoculars, and yes, phones. Fuji got into medical imaging, x rays etc. Its almost like they all realized they were in the image business but in different ways. One peer I find especially interesting is Corning as they were a similar one-trick pony (glass) in upstate New York. But Corning survived, and Kodak didnt. Gorilla glass for phones, fiber optics, etc are a million miles away from pyrex and labware. Why were Corning able to pivot and thrive, and not Kodak? |
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Not easy to turn a company around when the knowledge/qualifications/experience of most of your employees becomes almost worthless.
Thats also what made it easier for others (like Corning) to pivot (presumably).