Hacker News new | ask | show | jobs
by i_am_proteus 309 days ago
Fujifilm recognized that they were a chemistry company and partially pivoted to cosmetics.
2 comments
NaOH 309 days ago
There's a good, short 2012 Economist piece on how Fuji recognized its underlying strengths (chemistry company) better than Kodak, and made that part of their strategy since they recognized digital photography would not last.

https://archive.is/20250424104926/https://www.economist.com/...

link
Metacelsus 309 days ago
They also make cell culture material for bio labs: https://fujifilmbiosciences.fujifilm.com/us
link