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Because it’s not a consideration on the bottom line. If someone comes to your company and says they want to give them money to buy an advertisement, nobody in power says “no thanks, that will make our website slow.” If someone in marketing says “put this tracking garbage on our site” nobody says “no can do, too slow.” If the designers, or executives looking at the design, are enamored with something really flashy looking nobody says “no, that will make the website slow.” The engineers likely do complain it will make the website slow. I have been that engineer. But they are never in a position of power to overrule other parts of the company. This is especially true if it’s not a tech company. Web performance does now show up on the earnings report. |
I would say (maybe this is what you mean by consideration on"?) that it has an impact on the bottom line, but this is not obvious and not understood by the people in charge.