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Because for probably the vast majority of Republican voters, this is effectively a religion (identity politics). It doesn't matter what the Republican party chooses to do, voting Republican is a part of who people are and to do anything else is simply unbelievable. |
It has been remarkably effective to find a niche wedge issue and drive it to the forefront.
Abortion, guns, big city crime, religion…the practical impact these issues have on most people’s daily lives is dwarfed by economic policy but it hits the emotional nerve centers and has a crisp message.
And that’s how you get people voting against their best interests time and time again