[impossiblefork]

I think the big appeal for me with Systembolaget is actually their non-alcoholic alternatives.

You simply can't get anything of that level in a normal store. Dealcoholized Rieseling, Morello cherry juice, cider apple juice, etc.

[cess11]

Yeah, that's another perk. Service is typically very good as well, you can ask for advice and get decent, trustworthy answers beyond what shelf something is on.

It's a quite different experience compared to regular profit optimised mass retail.

Now, I'm very aware of the drawbacks for local producers. It's a bit tricky to get things onto the monopoly shelves, you can't have anything the least provocative or advert-like on the label and even if you're only going to sell through your local monopoly shop you still need to price in sending your bottles to a logistics hub in Örebro or wherever. This is surely annoying, but pretty much every monopoly shop has inventory from local smalltime craft brewers and distillers and the like anyway.

As I see it, this is an unexploited business opportunity, one could likely live quite comfortably skimming a margin from small alcohol producers in exchange for lower transport costs and reliable advice in product design that shortens time to market.

[SOLAR_FIELDS]

In general the NA game of Sweden (and Denmark) is incredible compared to many other countries. My understanding is that there is a law in Sweden that indicates that bars must offer non-alcoholic options and as such there's a pretty large market demand and opportunity for the popular craft breweries like Mikeller to come in and make awesome NA beer that the whole region gets to enjoy.