[cess11]

Yeah, that's another perk. Service is typically very good as well, you can ask for advice and get decent, trustworthy answers beyond what shelf something is on.

It's a quite different experience compared to regular profit optimised mass retail.

Now, I'm very aware of the drawbacks for local producers. It's a bit tricky to get things onto the monopoly shelves, you can't have anything the least provocative or advert-like on the label and even if you're only going to sell through your local monopoly shop you still need to price in sending your bottles to a logistics hub in Örebro or wherever. This is surely annoying, but pretty much every monopoly shop has inventory from local smalltime craft brewers and distillers and the like anyway.

As I see it, this is an unexploited business opportunity, one could likely live quite comfortably skimming a margin from small alcohol producers in exchange for lower transport costs and reliable advice in product design that shortens time to market.