[klaussilveira]

> If we can accurately predict who is unlikely to convert

Do you use historical purchase data to make that assumption? Or someone that frequently abandons carts?

[pmoot]

We use historical purchase data, as well as view history, traffic source, device type, etc.

Traffic source a lot of times is the most impactful. People coming from ads are often more in a browsing mindset, vs. people typing in the url directly have a higher purchase intent.

We don't have abandoned cart rate as a feature in our model, but actually might be something worth looking into adding.