[diggan]

> And expect to do tons of marketing.

Fun fact: Typeform basically did no "traditional" marketing in the beginning of its life, and most users came from the "Powered by Typeform" button in the bottom right, which was visible for every free form IIRC. Those users, also publishing their own forms, led to more users finding Typeform from that same button.

[snowwrestler]

When does a marketing tactic become “traditional”? Putting ‘Powered By’ tags on products goes back at least 20 years.

[diggan]

> When does a marketing tactic become “traditional”?

The original message was:

> And expect to do tons of marketing.

Which putting a "Powered by" button isn't, it's basically a software, UX and design task instead. I guess by "traditional" marketing I meant the type of activities that require active effort to do, compared to something like that.

[paulryanrogers]

Is it a traditional marketing tactic to rely largely on something as subtle as powered-by links? (Genuine question, I haven't studied marketing beyond a few documentaries.)

[Dylan16807]

Unless there's a sea change, a minor tactic can continue to exist but not be "traditional" indefinitely.