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by snowwrestler 336 days ago
When does a marketing tactic become “traditional”? Putting ‘Powered By’ tags on products goes back at least 20 years.
3 comments

> When does a marketing tactic become “traditional”?

The original message was:

> And expect to do tons of marketing.

Which putting a "Powered by" button isn't, it's basically a software, UX and design task instead. I guess by "traditional" marketing I meant the type of activities that require active effort to do, compared to something like that.

Is it a traditional marketing tactic to rely largely on something as subtle as powered-by links? (Genuine question, I haven't studied marketing beyond a few documentaries.)
Unless there's a sea change, a minor tactic can continue to exist but not be "traditional" indefinitely.