[pedalpete]

I feel this completely ignores the role of brand in the equation.

Dyson's brand is to be technologically forward. It is supposed to look like the future, which is why the angular mix of colors works for the brand.

Bosch, I have no idea what their brand aesthetic is, or what they are trying to say.

This doesn't mean that the Dyson is better than Bosch, or any other competitors, just that brand does come into the equation as well.

[randycupertino]

For hairdryers particularly dyson is very trendy. People wait in line for limited edition hairdryer cases, it actually crashed sephora's website for one of the limited edition case colors, I think it was rose gold. And the hot pink dryers are very statement making pieces for salons. They are definitely great at marketing and partnering with influencers. Per my hairdresser they aren't the best products on the market but they have great branding.