[randycupertino]

For hairdryers particularly dyson is very trendy. People wait in line for limited edition hairdryer cases, it actually crashed sephora's website for one of the limited edition case colors, I think it was rose gold. And the hot pink dryers are very statement making pieces for salons. They are definitely great at marketing and partnering with influencers. Per my hairdresser they aren't the best products on the market but they have great branding.