[jmsdnns]

Jobs hated ads. You're right that he never wouldve done what Apple is doing now.

Cook needs to stop listening to investors, like Warren Buffett, because he's letting them wreck Apple's integrity for the sake of making a buck. Apple just isnt user focused like they used to be and it's crappy.

[bluedevilzn]

Jobs created iAd. He hated bad ads.

Here’s him announcing and talking about ads in WWDC: https://youtu.be/eY3BZzzLaaM?si=Dttc5eJJ1B7Zf3sB

[jmsdnns]

he was vocal about his opposition to intrusive ads in particular. he'd say "You’re either the customer or you’re the product." he believed users paid a premium for apple products and that they should not be subjected to compromises with advertising.

iAd was something that happened right at the end of his life because devs were putting ads in apple apps anyway and he wanted to control how that was done.

this is meant to add context to what bluedevilzn said, btw. it is not a refutation.

[rchaud]

Jobs disliked anything where Apple wasn't getting a cut. Flash games and Google ads being two of the biggest offenders in his eyes.

He also "hated" the small tablets Samsung were making, saying in a keynote that you'd have to file your finger down to use it. He said this knowing full well Apple were launching the iPad Mini in 12 months' time.

I really hope one day Jobs' marketer-speak soundbites stop being repeated like like biblical pronouncements. The App Store, Apple News, Stocks and other properties are filled with hideous Google-like ads today, and Jobs likely wouldn't bat an eye, because they brought in money.

[simonh]

I think Jobs recognised that ads are intrusions into people’s lives. The advertiser has a responsibility to respect the audience. They don’t have a natural right to that attention, and have to earn it.

Thats why the F1 wallet add is such a bad move. It’s disrespectful and intrusive.

iAD was supposed to be about innovative, informative, well designed high quality adverts. It never really worked out though.

[JumpCrisscross]

Yeah, “Jobs hated ads” is a such a wild rewriting of the history of one of industry’s greatest marketers and, yes, ad men. (1984 commercial. Mac vs PC.)

[jmsdnns]

please check my other comment. it's not a wild rewriting, just needed clarification.

[Nemi]

I am curious what you attribute that Warren Buffett is asking Tim Cook to do? Warren is notorious for being hands-off with operations. I can't imagine him having ANY commentary on what Tim Cook should be doing with Apple other than with capital allocation.

[jameshart]

Jobs paid for some of the most iconic ads of all time - 1984, Think Different, Rip Mix Burn, dancing iPod silhouettes, I’m a PC…

[chii]

Cook is an operations person. He makes the logistics work. He's no visionary. Jobs is a visionary, but is not a logistics person. Apple struck lightning when both existed, to provide complimentary ideas and counterbalances.

Lighting doesnt strike twice imho.

[hylaride]

Same with Ive and Jobs. Ive was a great designer, but no usability expert. Jobs put practical limits on and as soon as Jobs was gone, Ive got total control. The result is some of the least-popular Mac laptops ever.

[mattmaroon]

Tell that to Van Halen!