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by simonh 358 days ago
I think Jobs recognised that ads are intrusions into people’s lives. The advertiser has a responsibility to respect the audience. They don’t have a natural right to that attention, and have to earn it.

Thats why the F1 wallet add is such a bad move. It’s disrespectful and intrusive.

iAD was supposed to be about innovative, informative, well designed high quality adverts. It never really worked out though.