Liquid glass is gorgeous. But it's hard to reconcile next level design like this with complete disasters like Apple TV. Maybe spend some time on getting the fundamentals right too, before inventing the future
Why do you view Apple TV as a disaster? I don't own any Apple devices other than an Apple TV, since IMO it's better than basically all of the alternatives: it has no ads and it's extremely fast.
I always find this take amusing, because there are ads. They're just for Apple services and they do a better job of blending in.
Case in point, the largest screen in the lead image in the linked article does nothing to showcase this new UI, but it does promote Fountain of Youth, a show on Apple TV.
These are ads. How much money would Paramount+ pay to have such a “preview” shown to Apple TV users? Whatever this number is it is certainly much larger than $0. Therefore it is an ad.
No, not quite. "Content previews", not "ads". A distinction with a difference.
When you 'hover' over an app on an Apple's tvOS, the app populates that preview section with whatever content it wants. In the linked article's screenshot, the Apple TV app is being hovered over, so the 'preview' section is populated with content from Apple TV.
If the user swiped right, to hover over the Arcade app, that preview would change to show some Arcade game. Hover over Netflix, Max, Hulu, Spotify apps, and you'll get content previews from them.
So yes, they are "ads", in a hyper-literal sense, but not strictly, not facilitated by the operating system, and not in any way that matters.
Product placement in movies and tv shows are ads. Product placement on Apple TV are ads. Previews for new movies at a movie theater are ads. We live in a society where filling up your car with gas subjects you to ads. They are everywhere. We are so inundated with ads that people think what Apple does are not ads.
Nobody is claiming otherwise. They’re just pointing out that this isn’t what people are asking about when they ask if it has ads. You, like GGP, are being pedantic.
There are pre-installed apps like Apple Fitness+. When you scroll over that app the top part - maybe 1/4 of the screen - is a picture of a workout. This is an ad for Apple Fitness+. Similarly if you use the Apple TV app you’ll see an ad for Apple TV+ shows.
I don't think a preview of the app, that displays only when you select that app in the UI, really qualifies as an "ad."
If you do, I suppose what I would amend my statement to is: it doesn't show ads for apps I don't explicitly select in the UI. Either way, that's much better than most competing products... And it's incredibly fast, with the lowest latency of any streaming device.
I don't like Apple's locked ecosystem, and avoid most of their products. But the Apple TV is just head and shoulders above anything else on the market, so I own one and am quite satisfied with it.
You didn’t select to have Apple Fitness+ pre installed on the Apple TV and have placed in such a way that you will scroll over it occasionally.
They made it so almost everyone uses the Apple TV app for at least some viewing and there you get ads for Apple TV+ shows and their suggestions include shows that require a subscription to a service you may not already have. Or the suggestion will sometimes require a rental or purchase through the iTunes Store. These are ads.
If you mean "some apps have ads in them," that is true. What I mean is the OS doesn't have ads, unlike Google and Amazon's competing products... And unfortunately even Roku now.
You are free to never open apps that have ads in them on the Apple TV.
(If you mean: installed apps are allowed to show content previews when you hover on them in the UI — I think that's pretty different from an ad, and it's a feature I personally like, since it means I can easily resume a show I was previously watching without even having to open the app-specific UI. That's quite different from my perspective than showing ads for services and apps that I've never used, that I can't remove.)
Can you share what you don’t like about Apple TV? I have one and really like it. I very much prefer using an Apple TV over using apps built into the tv.
It's an excellent device overall, but getting content onto the device to view is frustrating. Apps like VLC can have local storage, but the OS periodically purges locally stored content inside app storage.
+1 for Infuse. I tried to make Plex work for me, many times over the years, and it's always been so frustrating. From needing a server that can do transcoding, to demanding that I name my files in the way it wants them to be named, it just feels so incredibly constraining.
It's definitely better for streaming, but the scenario you describe requires two other components (network attached storage and an Infuse subscription). It would be nice if you could just airdrop to device storage and play with an on-device Quicktime app.
Genuine question, what happened to Apple TV to make it a complete disaster? I feel like I probably missed something. (There's no good way to ask that without sounding like a fanboy, sorry haha. I just genuinely don't know.)
I'm not sure what you call it, but the "unified view" thing where you're supposed to be able to view content across providers is a complete nightmare. I'm not actually sure how I end up there -- I think it happens after I finish watching a program on AppleTV+ (oh, yeah, the naming is a disaster too). I'm not sure how I'd launch it if, for some reason, I _wanted_ to use it, and the navigation is just incredible strange.
Figuring out which elements are selected in the UI is often hard.
The trackpad on the remote is not good -- I've tried setting it to disable trackpad and click on, but then I'll inevitably find an app that needs a trackpad.
Overall I'm quite happy with the AppleTV as a device, but the UI could use quite a bit of help.