[redczar]

You didn’t select to have Apple Fitness+ pre installed on the Apple TV and have placed in such a way that you will scroll over it occasionally.

They made it so almost everyone uses the Apple TV app for at least some viewing and there you get ads for Apple TV+ shows and their suggestions include shows that require a subscription to a service you may not already have. Or the suggestion will sometimes require a rental or purchase through the iTunes Store. These are ads.

[reissbaker]

I can place the Apple Fitness+ app wherever I want, and can place it last in the list such that I never scroll over it. In fact, this is exactly what I do, since I don't use it. Thus, I never see any app-specific UI from it. I don't think hovering on an app, and seeing app-specific UI from that app, is an ad; it's just app-specific UI. Some apps may use that to show ads, but that doesn't mean the OS has ads, and you are free to not use apps that do that.

I have no idea what you mean by "they made it so almost everyone uses the Apple TV app." You mean, they made an app that many people like, and that app has ads in it (but not the OS)? That doesn't mean the OS has ads.

Personally, I never use the Apple TV app: I use Netflix, Crunchyroll, HBO Max, and the Criterion Collection apps. And I never see what I would consider to be ads in the OS, and I never see content previews for apps I don't use.

[redczar]

That’s why I said pre-installed in such a way…I know you can move it or delete it.