| Yeah because if it wasn’t for COVID YouTube, Facebook, et al would never have removed any content on their platform, unlike what they had been doing all this while… There are so many issues with this. Being able to pick what content they host is fundamental to freedom of speech for private entities. The real problem is twofold.
1. A few platforms hold monopoly positions. Who else can compete with Youtubr? And the reason isn’t necessarily because YouTube has a particularly better UI that keeps viewers and content creators on it. The reason YT has all the content creators is because it leverages Google’s ad monopoly and is able to help creators make money. A decently functioning anti-trust system would have split google ads from the rest of the company by now. 2. The devastation of the promise of the open internet. VCs have spent hundreds of billions of dollars to ensure we remain in walled gardens. Open source, self hosted, software on the other hand, where the benefits are shared and not concentrated in individual hands which can then spend billions to ensure that concentration, has suffered. We need govt funding for open source and self hosted alternatives that are easy and safe for people to setup. Combine the two and instead of YT getting to choose what videos are seen and not seen on the internet, major and small content creators would self host and be the decision makers, and still make similar amounts of money because they could plugin the openly available Google Adsense (kind of like how you can on blogs…). |
This is the main reason I think alternative sites have a hard time competing. Play anything on YouTube from anywhere and if it's buffering/slow then it's probably your internet connection that's the problem. By contrast do the same on competing streaming sites and it's, more or less, expected especially if you aren't in certain geographic areas.
Monetization on YouTube is mostly just a carrot on a stick. The overwhelming majority of content creators will never make anything more than pocket change off of it. That carrot might still work as an incentivization system, but I don't think it's necessarily the driving force.