[steve8918]

The fact that you only reveal the last hourly sales, which really has zero relevance to total sales and whether or not you "win", makes it feel like a game of 3-card monte, as I mentioned in another comment.

Maybe you need to be more transparent and show the total sales or the ranking. This might help show you're not trying to scam anyone. Then, it turns into something more where people can decide "do I want to buy this t-shirt in a 2-for-1 sale" since they get the next shirt free.

[mst]

Except that the changes you propose would take all of the fun out of the game for those of us who -do- like the idea.

Though in fact, if there was UK shipping I have a feeling I might've bought the Graphic Love T-shirt just because it's clever.

However, it seems to me very much like you really don't find the concept entertaining and thereby end up feeling like it's trying to rip you off rather than entertain you; I don't think the site's owner can solve that without destroying the things that make it potentially interesting to other people.