[mst]

Except that the changes you propose would take all of the fun out of the game for those of us who -do- like the idea.

Though in fact, if there was UK shipping I have a feeling I might've bought the Graphic Love T-shirt just because it's clever.

However, it seems to me very much like you really don't find the concept entertaining and thereby end up feeling like it's trying to rip you off rather than entertain you; I don't think the site's owner can solve that without destroying the things that make it potentially interesting to other people.